Thursday, October 18, 2007

space coast

I just read an article about how fun images on the Space Coast website are going to change because of the following concerns. In order to form my opinion of the images before reading about the concerns, I went to the site. I found the images fun, and that they imply that you can not only enjoy the space center, but the other attractions in Central Florida as well.

Concerns include:
  • "when you see the spacemen walking down the beach, it's hard to picture yourself as one of those"
  • "the issue is for groups like the Brevard Cultural Alliance is that groups who receive cultural marketing dollars, they must use The Zimmerman Agency, and they have to put the little spaceman on ads and brochures. It's difficult for the groups that have wonderful designers. Because the TDC gives the money to Zimmerman, all advertising has to go through the agency. Everything has to the spaceman, and if we contest it, Zimmerman says, 'The spaceman is the brand.' "

Well, I put a comment on the Florida Today Forums that it seems just fine to have astronauts on the page. It's called Space Coast, after all.

What do you think of the spacemen? If you have any strong feelings, you might even want to comment on the forum. Oh, and make sure you say you're from somewhere else.

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